Caribbean
Bottling Co. Ltd. started its operations on August 14, 1948 at Riffort, Curaçao
Netherlands Antilles. Back then, it bottled only Pepsi and its local brand "Lucky
Hit".
Growth through Product Innovations
In 1975, the plant was relocated to its present base at Zeelandia in response to popular
demand: the Curaçao market loved the particular Pepsi taste and the company had to expand
its productive capacity. On the new site Caribbean Bottling Company was able to bottle
Pepsi, Mirinda, 7-Up and their own brand Lucky Hit.POP Success Story
In 1986, "POP" was launched in half liter glass bottles and this product proved
to be a smash hit. Sales went booming because this was a line of carbonated soft drink
with an exotic ring to it: Tamarind, Watermelon, Peach, Passion Fruit, Pear and all kinds
of new flavors were introduced. "POP" became known as the ½ liter bottle
because of its convenient and popular size, rather than the brand awareness, but it
established a firm position for the Caribbean Bottling Company.
1 and 2 Liter Bottles
Shortly after, Caribbean Bottling Company initiated sales of their wide variety of
soft drinks in 1 liter as well as in 2 liter PET bottles, which are ideal sizes for
families.
Post Mix
Another Company division of Caribbean Bottling would prove to be very popular in the
hospitality industry: post mix. Because of its high profit, low cost value this department
took off and started replacing the 10oz glass bottle, which was the most attractive to the
industry up that point.
Full Service Vending
After being pioneer in the field of ½ liter "POP" bottles, Caribbean Bottling
Company was the first to introduce "Full Service Vending" in 1990, which ignited
another success story. Vending machines were placed on prime locations all over the
island. Full service means having a sales truck on route every day for re-fills and
technical support.
Dòbel Shòt
In 1999 the Caribbean Bottling Co. Ltd. started to produce local favorite flavors in 16oz
plastic bottles and called it "Dòbel Shòt" Double the value for a low
price."Dòbel Shòt" became very popular in a short period of time and because
of it's success, it's also available in vending machines.
Caribbean Bottling Co. Ltd.
Zeelandia - P.O. Box 302
Phone: (599-9) 461-2488
Fax: (599-9) 465-1377
E-Mail
Websites:
Pop Universe
Curaçao Salsa Festival
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